For 24 years, William Reeve was a foreign correspondent, editor and journalist with the BBC World Service. For several years he was the BBC Afghanistan Correspondent. In February 2002, he set up and managed the first training course for Afghan journalists, subsequently training nearly 300 Afghan journalists.
Since then, he has designed and managed five media communications projects for the Afghan Government, including the setting up of the initial Afghan Government Counter Narcotics Communications Programme under contract with the UK FCO. More recently he was the Strategic Communications Adviser with the Provincial Reconstruction Team (PRT) in Basra, Iraq, a project funded by DFID.
For his coverage of the Taliban's fall from Kabul in 2001, William won several major international broadcasting prizes for the BBC, notably an EMMY Award, a Royal Television Society Award, the main Sony Radio Award of the year, and nomination for a BAFTA Award. He founded Reeve Communications Ltd in August 2006.